During the 1980s, technology enabled Eenadu to spread over larger areas beyond only the main cities. When Eenadu expanded to Hyderabad in 1975, it divided the city into target areas, recruited delivery boys three months in advance and handed out the paper freely for a week. By 1978, Eenadu surpassed Andhra Prabha 's circulation and, by 1995, two other rivals Andhra Patrika and Udayam folded, leaving Eenadu with over seventy-five percent of the audited circulation of Telugu dailies. But by the time it was admitted into the Audit Bureau of Circulations in 1976, its circulation had already reached a readership of 48,000.
At that time, the Andhra Prabha, owned by the Indian Express Group, was the leading regional newspaper.Įenadu began with a print order of 4,000 copies, composed by hand and produced using a second-hand printing press. Eenadu hired a new set of directors to be part of its key decision and management group which drove it towards what it is today: the most highly circulated newspaper in the region.Įenadu was launched from Visakhapatnam on 10 August 1974 by Ramoji Rao, a businessman who had previously achieved success with Priya Pickles and Margadarsi Chitfunds. However, it was popular in certain regions and rivalry was still an issue. Eenadu found itself struggling to become a daily publication among publication. When launched in the city of Visakhapatnam, it wasn't able to sell more than 3,000 copies a week. Initially, the circulation of Eenadu was limited. Various editions of Eenadu exist throughout the Telugu-speaking region of India constituting the states of Andhra Pradesh, Telangana.
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